# 16

Found 2 videos of etihad airways on youtube which are truly inspiring.

I love the background music.

And though the commercial style wasnt exactly cutting edge, the music screams exciting new changes, hope and great prospects. The way the music soared gave me a slight adrenaline rush..hahaha. The 2nd video, which is meant to be their recruitment video, makes u want to check out their website and see when their next recruitment is.

Well, at least i did, and since they just had a recruitment end-july in sg, i dont think they will have another one anytime soon this year.

Just as how we had our "singapore girl, you're a great way to fly..." song to promote SQ, this song was composed exclusively for Etihad airways to market itself as an airline that challenges the norm and push envelopes.

An excellent example of how a piece of music can successfully and effectively aid branding.